How to Create an Effective Automotive Marketing Strategy

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The reasonably priced sports automobile market loved a revival in the Nineties after going into virtual hibernation within the Nineteen Eighties. Sparked by the popularity of the Japanese-built Mazda MX-5 after its launch in 1989, Rover began improvement on a new sports activities automobile in the early Nineties, finally launching the MG F two-seater roadster in 1995, 15 years after the demise of the last Automotive news volume MG sports automobiles. The 1996 Lotus Elise also loved relatively strong sales on this market sector, as did the Vauxhall VX220 which was launched in 2000. In 1979, BL struck a collaboration cope with Honda to share the development and manufacturing of a new mid-sized car (Triumph Acclaim/Honda Ballade), which was launched in 1981.